Things to consider when planning a brand activation event

Brand activation puts your business face to face with customers as part of a unique immersive experience to help establish long lasting connections, break through the noise of other competitors in your industry, and set in motion a ripple effect of success.

Being one of the most important aspects of marketing, a brand activation event is the perfect occasion to increase awareness and engagement in a completely new way. So, as you can imagine, it requires a good deal of preparation, and here are some of the most essential things to consider when planning a brand activation event. 


Firstly, think about what you want to achieve through your brand activation campaign. Whether it’s to launch a new product, a rebrand exercise, or open a local store, use this as an opportunity to drive customers to act, build loyalty and generate revenue. 


Once you know your goals, it’s time to start developing a budget. Be sure to factor in the cost of renting a space, in-house facilities, equipment, hiring a brand activation crew, marketing and any other necessary expenses. This will help you to measure the ROI after the event is over too. 

The type of brand activation 

Next, decide on what type of brand activation event you want to hold. From experiential marketing, sampling campaigns, in-store events, trade shows and more. Some companies even perform prize draws or competitions. Overall, it should align with your objectives, while providing a fun, interactive experience for your audience. 


Location, location, location. Where you choose to host your brand activation event will have a major impact on audience attendance and visibility. The venue will need to be easily accessible for guests to walk around and engage with the products or activities you’ve set out for them. 

Event crew 

Depending on the size and scope of your event, hiring a professional and reliable brand activation crew to assist with setting up stages, pop up booths, audio-visual equipment, props, displays, virtual reality tools etc. will help bring your brand event to life and ensure it runs as smoothly as possible on the day.

Multimedia marketing

Last but not least, don’t forget about multimedia marketing. In today’s digital world, it’s important to promote your event online and get people talking about it on social media via sharing videos and photos, or creating relevant hashtags. In short, make sure you have a plan in place to generate excitement leading up to and after the big day. 

Get in touch 

Launch your brand activation event with help from Silverback UK! We’re a leading event crew company and proud to support businesses nationwide in supplying efficient and hard-working crew members who are committed to ensuring your event is delivered as promised. 
Call Silverback on 0844 561 7939 or contact one of our offices in Manchester, London, Birmingham, Leeds, Edinburgh and Glasgow for more information on our brand event crew services.

follow us on social media