Emirates Old Trafford launches the ‘Safe in One Place’ campaign to aid returning UK events industry.

Lancashire Cricket Club
  • Lancashire Cricket and Emirates Old Trafford unveil initiative to share insights and best-practice from hosting Test Matches with the wider events industry
  • ‘Safe in One Place’ to provide guidance on how to secure the safety of venues to help £70bn events industry bounce back from COVID-19*
  • Ahead of October 1 re-opening, Emirates Old Trafford remains, “committed to doing all we can to help lead the way back for the industry”, says Lancashire Cricket Chief Executive, Daniel Gidney

Lancashire Cricket and its world class venue, Emirates Old Trafford, have today launched a campaign aimed at sharing the knowledge and best practice gained from hosting behind-closed-doors Test Matches with the wider events industry.

Fresh from staging the Second and Third Test match this week between England and the West Indies – the first International cricket fixtures to be played since the Coronavirus pandemic – Emirates Old Trafford has unveiled ‘Safe in One Place’, a new initiative that highlights the measures required to host events, in line with current Government guidelines. 

Following the announcement by Boris Johnson that business events, conferences and exhibitions will be given the go ahead to reopen on October 1, and in recognition of the impact COVID-19 has had on the £70bn UK events industry, Emirates Old Trafford is today releasing guidance publicly showing how the venue have taken learnings from the bio-secure environment that enabled them together with the ECB to safely host 300 people across the venue, including players, staff and media, on-site for behind-closed-doors Test cricket.

A document outlining key learnings and best practice is now available for download via the Emirates Old Trafford website. The guidance includes the very latest practical information to ensure event organisers and venue operators in the UK understand how they can work and host business events and conferences, while keeping both guests and staff safe.

The Emirates Old Trafford website and social media channels will also display a range of content over the coming days aimed at arming event professionals with the key insights and practical learnings. This includes behind-the-scenes venue footage, infographics, case studies and interviews featuring a host of staff members and stakeholders that played crucial roles in the rigorous risk assessments and re-writing of operational procedures that enabled the venue meet Government standards and host International cricket.

In a further step, Emirates Old Trafford will host a virtual roundtable with a panel of leading industry figures that is free for event professionals across the UK and beyond to join. The session will take place on Friday 7 August at 15:30 BST and feature representatives from Emirates Old Trafford, Hilton Hotels and Marketing Manchester, alongside the Mayor of Greater Manchester, Andy Burnham. For more information, and to register your interest, please visit emiratesoldtrafford.lancashirecricket.co.uk.    

Lancashire Cricket Chief Executive, Daniel Gidney, said: “Lancashire Cricket and Emirates Old Trafford are committed to doing all we can to help lead the way back for the industry. As a world-class venue that hosts many non-cricket events, we understand acutely just how hard the market has been impacted by the Coronavirus pandemic and how vital it is to have clear guidance to enable the hosting of commercial events, which are the lifeblood of the industry.

“We appreciate the responsibility that all venue owners and operators have in ensuring the safety of event attendees and hope that the information we are making available today, and in the coming weeks, will prove valuable as we all prepare to safely welcome guests back to our destinations. Manchester, and many other towns and cities across the UK, rely heavily on events to underpin their local economy and employment, the sooner the industry is able to restart the more jobs and business can be saved in our local communities.”

Mayor of Greater Manchester, Andy Burnham, who is personally supporting the campaign, added:“It’s been great to have the eyes of the world on Greater Manchester these last few days as our friends at Lancashire Cricket and Emirates Old Trafford have shown that they can safely stage Test Cricket in a world-class venue. There was a point when our world-famous weather tried to spoil

the party but even that couldn’t put out the fire in Ben Stokes and the England side!

“With the experience Emirates Old Trafford now have in delivering live, top-class cricket with all the relevant safety measures implemented, both they and Greater Manchester are able to provide guidance to others as the events industry looks to re-establish itself.”

Sheona Southern, Managing Director at Marketing Manchester commented: “We are very proud that Greater Manchester was the first destination to host an international team during the COVID-19 pandemic when the West Indies arrived ahead of their behind-closed-doors international series against England.

“Emirates Old Trafford is leading the way in terms of being just one of two venues in the world that is hosting international cricket at the moment in a bio-safe environment. The amount of work that has gone into these Tests shouldn’t be underestimated and everyone who has been involved are an absolute credit to Greater Manchester.

“There is no doubt that Emirates Old Trafford is industry-leading right now, and their Safe in One Place initiative is a campaign that we are fully supporting. To share their expert guidance and best practice to the wider events industry is fantastic, particularly now there is clarity from the Government in terms of timelines for major events to restart properly and we hope that this will give the whole events industry a kick-start, bring more events to Greater Manchester and benefit the economy in the North West.”

Tal Shefer, VP focused service brands EMEA, Hilton, said: “We’re proud that Hilton Garden Inn Emirates Old Trafford has played a part, providing a clean, safe environment for the West Indies cricket squad to relax between matches. We launched Hilton CleanStay, a global programme to deliver an industry-defining standard of cleanliness and disinfection, based on our own learnings and understanding of travellers’ new expectations. Hilton CleanStay will ensure guests at this hotel – and all other Hilton properties globally – can enjoy an even cleaner, safer stay than ever before.”

Emirates Old Trafford will be providing regular updates on the procedures and protocols implemented ahead of the venue reopening for non-cricket events on October 1st 2020. Please visit emiratesoldtrafford.lancashirecricket.co.uk for further information or email events@lancashirecricket.co.uk.

Following on from the West Indies series, International cricket will return to Emirates Old Trafford next week as England face Pakistan in a further Test Match (August 5-9) and three T20 Internationals (August 28, 30 and September 1).

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