Meet the Team – Jono Carter

Jono Carter business development

Jono is Silverback’s Relationship Manager based out of our London office, and a key player within our team. His priorities are to constantly develop the event crew, build and nuture client relationships and ensure both the crews needs & our clients needs are met in every possible way. Do not let Jono’s calm approach fool you – akin to a swan, underneath working incredibly hard yet seems to glide effortlessly.

Can you please tell us a bit about yourself?

Of course! I was born and raised In KwaZulu Natal, South Africa, but after coming to London in 2003 for a working holiday the rest is history. I’m an incredibly competitive sportsman both on the pitch and off. And it must be said in my spare time I’m not shy on a good night out on the tiles and won’t say no to a cold beer.

What does your role within Silverback look like?

As Silverback’s Business Relationship Manager, I have the responsibility of looking after our existing clients across a number of event sectors, making sure they receive the premium service they come to expect when working with us.  Alongside this I’m always looking to bring in new clients, finding out exactly what their needs are and making sure we at Silverback provide the crew needed for the job and exceed all expectations. This is a people business, it’s all about building that relationship with your clients.

What was your experience before becoming a Silverback?

I was actually a crew chief with Silverback many years ago, before making a shift into the beer industry and working in operations for various beer companies. When I noticed a position opening in the Silverback office, I couldn’t wait to apply for the role and hopefully have the opportunity to once again work for such a well-established crewing company.

What attracted you to join Silverback?

I had already had previous experience with the team at Silverback, I knew what they stood for and the qualities they embodied. I wanted to be part of a strong, dedicated team that all share the same love and passion for live events as me. I couldn’t ask for anything more, a great team in the office and quality guys on-site.

What have you noticed to be the biggest change in the industry post-COVID?

I feel the industry had a massive shakeup these past two years and everyone is learning the processes again from scratch, for us, Silverback is working hard to help re-educate our clients to get back on our feet as quick as possible. Unfortunately, we lost a fair few experienced crew members, so rebuilding our numbers with a strenuous crew training programme is key as we continue to grow.

If your clients could describe Silverback in one word, what do you think they would use?


What do you enjoy about being a member of the Silverback team?

The Silverback crew are all about a can-do attitude with banter, everyone plays their part to the highest standard. Such a great bunch of people to be around and I absolutely love getting out on-site, either as part of the crew or doing site visits. It’s like a family, everyone works hard together during shifts and enjoy a social after. Work hard, play hard.

What qualities do you believe it takes to become a Silverback?

  • Can-do attitude
  • Teamwork
  • Communication

What’s been the most enjoyable part of the job so far?

Nothing beats working hard on bringing a new client on board and hearing the fantastic feedback once the job is completed by our Silverback crew. From the service they received in the office to the guys onsite. Love It!!

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