There’s nothing like being at a live sporting event. The excitement in the air is palpable, the sense of community is strong, and the memories made will last a lifetime. But let’s be honest—the experience can often be marred by long lines, overpriced concessions, and a general feeling of being herded like cattle.
That’s why we’ve put together this list of tips on how to create the ultimate fan experience at stadiums to make sure they have the best time possible when their favourite team comes to play.
Quick & Easy Entry
The last thing you want is for your fans to miss out on the action because they’re stuck in line trying to get into the stadium. That’s why quick and easy entry should be a top priority for stadium managers.
One way to achieve this is through digital ticketing to allow fans to scan for entries quickly, without having to fumble around with paper versions. This contactless system prevents fraud, illegal re-sales and is much more economical. You could also add a QR code for wayfinding to help fans locate their seats immediately.
Exclusive Fan Experiences for Match Days
If you really want to go above and beyond for your fans, offer exclusive experiences that they can’t get anywhere else. For example, some teams are now offering behind-the-scenes stadium tours, or meet-and-greet opportunities with players. Others are partnering with local businesses to offer discounts on match days for merchandise, premium seating or food and beverages.
Through our long-standing relationships with key sport clients, over the years we’ve been hired to assist with the setup of VIP suites and interactive entertainment areas for seasonal ticket holders—a great way to build fan loyalty and revenue!
Sports Fan Engagement App
To follow, a sports fan engagement app keeps supporters engaged before, during, and after games. These apps typically include features like team schedules, player stats, ticketing information, and even concession stand menus.
But the best part is that they allow brands to encourage social media interaction by sharing content online, as well as send push notifications directly to fans’ phones—which means you can promote special offers, upcoming events and provide information in real-time about the venue and its policies.
In-App Food & Drink Ordering
Let’s face it—concession stands are one of the biggest bottlenecks at stadiums. But what if there was a way for them to order food and drinks from their seats? Thanks to in-app ordering, there is! The majority of stadiums now offer in-app food and drink ordering, so fans can avoid those long waiting lines.
Brand Consistency
Achieving brand consistency across all touchpoints is critical for any business, but it’s especially important for stadiums. After all, it’s what sets you apart from your competitors. So, make sure that your branding is front and centre at every turn, from the décor, props and signage to the uniforms worn by staff members. This will create a cohesive brand experience that will leave a lasting impression on your fans.
Creating the ultimate fan experience at stadiums takes careful planning and execution—but it’s well worth it! By following these tips, you’ll be able to keep your fans coming back for more year after year.
Hire Sporting Crew For Your Next Match!
Silverback is the primary crew provider for global production and multi-million pound contracts across the UK. Our reliable and experienced sport crew have worked at some of the biggest sporting events including the UEFA Euro 2020, FA CUP Finals and The Commonwealth Games.
We are accustomed to helping set up all aspects from rigging, follow spotting and stage setup, to commentator booths, boxing ring builds and all else needed to ensure your event is a success!
Contact us today for more information about our sports event crew services, and for all enquiries, please fill out the form here.
