Are you looking for successful ways to boost engagement with your brand, increase store/event traffic, and build customer loyalty? Look no further! A creative brand activation can be the key to achieving these goals.
However, it’s important to meticulously plan these events to ensure their success. One crucial factor is selecting the ideal event crew to bring your vision to life.
To assist you in making the best choice, we have compiled some valuable tips for hiring the right event crew for your brand activation.
Understand Your Goals
Before diving into the hiring process, it’s essential to define your brand activation goals. What is the purpose of the event? What key messages do you want to convey? Additionally, consider the size of the venue. Identifying these objectives will help you determine the skill sets and qualities required in your event crew.
Create a Detailed Job Description
Craft a comprehensive job description that clearly outlines the roles, responsibilities, and qualifications you’re seeking in potential event crew members. Consider the specific tasks they will be performing, such as stage or pop stand setup, logistics, crowd management, and technical support. Be sure to include any necessary certifications or previous experience that may be required.
Seek Industry Experience
When sourcing event crew members, prioritise individuals with experience in brand activations or similar events. They will already be familiar with the unique challenges and dynamics of such occasions, reducing the learning curve and ensuring a smoother execution. So, always hire an experienced group of professionals who can provide the best solutions.
Assess Soft Skills and Team Dynamics
While technical skills are essential, don’t overlook the importance of soft skills. Event crew members need to be adaptable, proactive, and excellent communicators. Look for people who can work well under pressure, problem-solve on the spot, and exhibit a positive, can-do attitude. Consider conducting interviews or practical assessments to evaluate these qualities.
In short, hiring the right event crew for your brand activation is an essential factor that can make all the difference.
A Premier UK Event Crewing Company
Whether it is a product launch, experiential marketing, trade show or in-store event, Silverback has the manpower you need to get the job done.
With a track record of working with renowned blue-chip brands like Burberry, LUSH, Coca Cola, Adidas, Nike, and Wella Professionals, you can trust us to deliver a service of the highest standard. Our dedicated and focused event crew team is united by one goal – to go above and beyond in every aspect of our work.
Let’s collaborate and build something extraordinary together!