Hiring the Right Event Crew for Your Brand Activation

Are you looking for successful ways to boost engagement with your brand, increase store/event traffic, and build customer loyalty? Look no further! A creative brand activation can be the key to achieving these goals.

However, it’s important to meticulously plan these events to ensure their success. One crucial factor is selecting the ideal event crew to bring your vision to life.

To assist you in making the best choice, we have compiled some valuable tips for hiring the right event crew for your brand activation.

Understand Your Goals

Before diving into the hiring process, it’s essential to define your brand activation goals. What is the purpose of the event? What key messages do you want to convey? Additionally, consider the size of the venue. Identifying these objectives will help you determine the skill sets and qualities required in your event crew.

Create a Detailed Job Description

Craft a comprehensive job description that clearly outlines the roles, responsibilities, and qualifications you’re seeking in potential event crew members. Consider the specific tasks they will be performing, such as stage or pop stand setup, logistics, crowd management, and technical support. Be sure to include any necessary certifications or previous experience that may be required.

Seek Industry Experience

When sourcing event crew members, prioritise individuals with experience in brand activations or similar events. They will already be familiar with the unique challenges and dynamics of such occasions, reducing the learning curve and ensuring a smoother execution. So, always hire an experienced group of professionals who can provide the best solutions. 

Assess Soft Skills and Team Dynamics

While technical skills are essential, don’t overlook the importance of soft skills. Event crew members need to be adaptable, proactive, and excellent communicators. Look for people who can work well under pressure, problem-solve on the spot, and exhibit a positive, can-do attitude. Consider conducting interviews or practical assessments to evaluate these qualities.

In short, hiring the right event crew for your brand activation is an essential factor that can make all the difference. 

A Premier UK Event Crewing Company

Whether it is a product launch, experiential marketing, trade show or in-store event, Silverback has the manpower you need to get the job done. 

With a track record of working with renowned blue-chip brands like Burberry, LUSH, Coca Cola, Adidas, Nike, and Wella Professionals, you can trust us to deliver a service of the highest standard. Our dedicated and focused event crew team is united by one goal – to go above and beyond in every aspect of our work.

Contact us today to discuss your event crew requirements. We have offices in Manchester, London, Birmingham, Leeds, Edinburgh, and Glasgow, making it convenient for you to reach us. 

Let’s collaborate and build something extraordinary together!

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for all enquiries

Libby NolanEvents Operation Lead
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Thank you for all your help on the Lush showcase this year, we really appreciated all your hard work and effort on site. All of your guys were a pleasure to work with."
Ian ChandlerDirector
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No need to thank us for the payment, we are happy to do so. We are fully aware of the importance of our relationship and the service you provide, and we look forward to working with you again soon.
Louisa Timms Head of Operations
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Our team really enjoy working with your crew as they are always helpful, hardworking and positive - not to mention able to lift amazing weights!"
Justin Watts Head of Production Services
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Firstly, just wanted to say thanks for the guys, they were great. A special thank you to say Danny and Simon were FANTASTIC taking nothing away from the other crew, but those two were unbelievable.”
Janice Hazeldine Account Executive
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I am so pleased to have had your guys on site today. They were very professional, and no job was too big or too small. They only stopped occasionally when I asked them to, as I felt they must need a break/drink but if I didn’t ask, I think they would have just carried on…… They were fantastic and couldn’t have been more helpful.”
David WaineManaging Director
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Thank you for your assistance this week. Your guys are a credit to your business, every member of our team cannot speak highly enough of them.”
James KetteringhamHead of Creative Events
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This was a large job with many elements changing on a daily and hourly basis. The communication and flexibility from you and your crew has been exceptional.

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