The start of January is a chance to hit the reset button and according to a new YouGov survey, 21% of Brits will be making New Year’s resolutions for the upcoming twelve months. For the event industry, it’s an opportunity to build on the successes of the past year and create even more memorable events for clients.
To help you get the ball rolling, we’ve compiled 5 essential New Year’s resolutions that every event planner should consider in 2023.
1. Invest Time Into Your Networking Strategy
Networking is critical for any successful event planner. First, create a list of key contacts and influencers, then reach out with personalised emails or messages on social media. You should also attend industry events and conferences as often as possible—it’s one of the best ways to connect with potential clients and meet other experts in the field, whilst staying up-to-date on industry trends.
2. Focus on Sustainability & Accessibility
Sustainability is becoming increasingly important as events often generate a lot of waste. One way to do this is by sourcing products from local vendors and utilising reusable materials for tickets, utensils and merchandise wherever possible. Inclusivity is another priority for event planners to ensure all attendees feel welcome and supported with features like wheelchair ramps, sign language interpreters, and tactile elements in their design plans.
3. Streamline Your Processes
As an event planner, efficiency is key—you need to be able to plan spectacular events quickly and effectively, without sacrificing quality or attention to detail. Spend some time streamlining your processes by implementing task automation tools, or hire a professional event crew like Silverback to assist with the set up and de-rig of staging, sets, rigging, AV and anything else – so you can focus more energy on creating unique experiences for your guests!
4. Explore New Venues & Locations
Part of staying competitive in an ever-changing world is being open to exploring new venues and locations that may provide wow-factor experiences for attendees and boost ticket sales at your next big bash! For example, consider hosting an outdoor concert series at a park or beach near your city — not only will this build brand awareness, but also provide opportunities to the local community on a social, cultural and economic level.
5. Take Time For Yourself
Planning successful events takes a lot of hard work — make sure you carve out some time each week just for yourself to avoid burnout before the end of the year! Whether it’s taking a yoga class or reading (whatever helps you relax), include it as part of your daily schedule so that when crunch time rolls around again next year, you’ll be fresh and ready!
Let’s get started!
We all want our next round of events to be even better than before, so use these 5 New Year’s resolutions as a starting point and plan accordingly!
If you’re looking for a stellar team of experts to help make your event shine this year, don’t hesitate and reach out to us! Silverback can be your sustainable event crew option nationwide, providing the skilled individuals needed to guarantee success with office locations across the UK. Get in touch today for more info!
